Wednesday, January 31, 2007
If you want a thing to be well done, do it yourself- unless you want a haircut. -Anonymous
I recently heard a harrowing story of a nice, polite, young gentleman who desperately wanted a haircut for an upcoming date and graced the doors of a barbershop previously unvisited by him. It seemed to be as good a place as any: it had the candy-striped pole out front, bald men sitting around talking about the 40s, shears sitting in that space-aged liquid, and three barbers anxiously awaiting to showcase their expertise upon one's crown. I - I mean- the guy sat down in the nearest throne hosted by a regal man by the name of Louis, and to make a long story short, Louis ensued in providing a 'hack job,' which in turn made him look stupid, in turn lowering his confidence, which lead him to a dead end with his date. What is my purpose in telling you about my **cough** the guys haircut? - Absolutely nothing, isn't that what blogs are for?
Finding a good SEO company is like getting a haircut- you confide in 'barbers' that you really don't know, then trust in their experience and expertise that you will leave the whole enterprise looking (and earning maybe) like a million bucks. The reality of the situation is that you really are in a vulnerable position. Sure, you can surf around town hoping to find a reputable looking place, size up others with a good looking cut and ask them where they go, or attempt to do it yourself (which will probably make you look worse than Louis can). My best advice is to check out as many SEO companies as possible, visit or conference call with a few that you are interested in, and check their references and some sites that they have already beautified.
Upon making a deal, make sure that all the options offered and minute details are conspicuously delineated. Be sure to communicate through the process: if you don't want them to take too much off the top, keep your sideburns where they are, not to use the razor, even out the back, and to leave the powder for the pretty boys... tell them! Do not leave anything completely up to them. It is your site; they may have some helpful suggestions to keep between the ears, but ultimately it is your call. Once something is done not to your liking, it will take awhile for the site to grow back to where it was. You have a confidence and reputation to uphold. Don't miss out on some great clients because of your bad cut!
Don't worry fans- Louis didn't get deep enough to clip my sense of insight- contentmuse out!
I recently heard a harrowing story of a nice, polite, young gentleman who desperately wanted a haircut for an upcoming date and graced the doors of a barbershop previously unvisited by him. It seemed to be as good a place as any: it had the candy-striped pole out front, bald men sitting around talking about the 40s, shears sitting in that space-aged liquid, and three barbers anxiously awaiting to showcase their expertise upon one's crown. I - I mean- the guy sat down in the nearest throne hosted by a regal man by the name of Louis, and to make a long story short, Louis ensued in providing a 'hack job,' which in turn made him look stupid, in turn lowering his confidence, which lead him to a dead end with his date. What is my purpose in telling you about my **cough** the guys haircut? - Absolutely nothing, isn't that what blogs are for?
Finding a good SEO company is like getting a haircut- you confide in 'barbers' that you really don't know, then trust in their experience and expertise that you will leave the whole enterprise looking (and earning maybe) like a million bucks. The reality of the situation is that you really are in a vulnerable position. Sure, you can surf around town hoping to find a reputable looking place, size up others with a good looking cut and ask them where they go, or attempt to do it yourself (which will probably make you look worse than Louis can). My best advice is to check out as many SEO companies as possible, visit or conference call with a few that you are interested in, and check their references and some sites that they have already beautified.
Upon making a deal, make sure that all the options offered and minute details are conspicuously delineated. Be sure to communicate through the process: if you don't want them to take too much off the top, keep your sideburns where they are, not to use the razor, even out the back, and to leave the powder for the pretty boys... tell them! Do not leave anything completely up to them. It is your site; they may have some helpful suggestions to keep between the ears, but ultimately it is your call. Once something is done not to your liking, it will take awhile for the site to grow back to where it was. You have a confidence and reputation to uphold. Don't miss out on some great clients because of your bad cut!
Don't worry fans- Louis didn't get deep enough to clip my sense of insight- contentmuse out!
