Wednesday, February 07, 2007
"The man with a new idea is a Fool until the idea succeeds."
Hey up,
A recent and wonderful event in the SEO world creates a springboard for today's blog topic. SEOmoz's CEO Rand Fishkin proposed to his girlfriend Geraldine last night through an ad that ran on one of her favorite television shows. Read more about this tremendous story here.
Thanks to the great job (they always do) done at Search Engine Land you can read a detailed background description of the story featured at seattlepi.com here.
Congratulations to Rand and his to-be-wife, Geraldine!
Not to mix business with pleasure, but I am getting an idea here (do you expect anything less- I am the contentmuse). I guarantee, in combination with the wealth of information that is contained on SEOmoz (and there is- you have to give credit where it is well due), there will be a good number of people checking out that site today who would not normally.
Businesses,
Rand and Geraldine's story is very heartwarming and genuine. Amidst all of the negativity that gets projected our way by the local and national media, their story is REFRESHING...
(psst...maybe it would be a good idea to emulate this sort of thing on your company blog!)
I have recently raised the point that it would be a spectacular idea to implement audio and video dynamics into a company blog (I am telling you this is going to get HUGE); wouldn't it be a great idea to add some personalization to your company blog by showcasing some inspiring stories?
You could follow the story of a monumental deal that is happening for your company, someone that is up for a big promotion, business interactions that take place in a foreign land, etc.
Think of the movie, My Date With Drew that was a huge success considering the total money grossed against total money invested. The business side of it is not so much what I am getting at...yet; the premise of the movie was very genuine and compelling. It followed the pursuits of an everyday guy chasing after his dreamgirl...
Taking true stories from your business would infuse reality TV with soap opera (I am being somewhat sarcastic in using these two labels, but you know what: these are extremely popular entities that are watched constantly by viewers). I am not saying completely reflect the orchestration of either one, but it may help you envision what I am getting at.
Genuineness is something that is appreciated by the masses, is sought after by clients, and does not have a direct connection with small, medium, and (especially) big business; you could start to change this perception through the content of your company blog.
Show your current and potential clients your company's personality, style, and ideology through your blog. It will be better captivated through the use of audio and visual media.
Side note: I believe that video blogs are going to get so big that the more successful bloggers are going to be able to get money for ads to be placed amidst their blogs (this may become a bad thing if viewers become jaded, but it is a business opportunity nonetheless).
Youtube already has hired advertising executives that are preparing for the influx of advertising to appear on the ever-so-popular site.
Well, you have all been well behaved for today; I guess I will let you go. It's time for me to take off my sneakers and put my shoes back on, hang up my sweater, and head back out into the world... (that is a Mr. Rogers reference everyone). C'mon, you know I can't be all business all the time...
I hope some of you consider the things I have discussed today. I'm an idea man....that's why I'm here for you...contentmuse out!
Warning: This portion of the blog may contain some sarcasm....
PS- it has been brought to my attention that a cohort of mine feels it to be a point of exigency to point out "contentmuse out" is a direct reference to Ryan Seacrest.
I would just like to make it a point to all of my fans that this was indeed intentionally sarcastic be it in poor taste, not really funny, or both. I am very sorry for my comedic transgressions and should be punished like by buddy Seacrest is here.
For old times sake...contentmuse out!
Hey up,
A recent and wonderful event in the SEO world creates a springboard for today's blog topic. SEOmoz's CEO Rand Fishkin proposed to his girlfriend Geraldine last night through an ad that ran on one of her favorite television shows. Read more about this tremendous story here.
Thanks to the great job (they always do) done at Search Engine Land you can read a detailed background description of the story featured at seattlepi.com here.
Congratulations to Rand and his to-be-wife, Geraldine!
Not to mix business with pleasure, but I am getting an idea here (do you expect anything less- I am the contentmuse). I guarantee, in combination with the wealth of information that is contained on SEOmoz (and there is- you have to give credit where it is well due), there will be a good number of people checking out that site today who would not normally.
Businesses,
Rand and Geraldine's story is very heartwarming and genuine. Amidst all of the negativity that gets projected our way by the local and national media, their story is REFRESHING...
(psst...maybe it would be a good idea to emulate this sort of thing on your company blog!)
I have recently raised the point that it would be a spectacular idea to implement audio and video dynamics into a company blog (I am telling you this is going to get HUGE); wouldn't it be a great idea to add some personalization to your company blog by showcasing some inspiring stories?
You could follow the story of a monumental deal that is happening for your company, someone that is up for a big promotion, business interactions that take place in a foreign land, etc.
Think of the movie, My Date With Drew that was a huge success considering the total money grossed against total money invested. The business side of it is not so much what I am getting at...yet; the premise of the movie was very genuine and compelling. It followed the pursuits of an everyday guy chasing after his dreamgirl...
Taking true stories from your business would infuse reality TV with soap opera (I am being somewhat sarcastic in using these two labels, but you know what: these are extremely popular entities that are watched constantly by viewers). I am not saying completely reflect the orchestration of either one, but it may help you envision what I am getting at.
Genuineness is something that is appreciated by the masses, is sought after by clients, and does not have a direct connection with small, medium, and (especially) big business; you could start to change this perception through the content of your company blog.
Show your current and potential clients your company's personality, style, and ideology through your blog. It will be better captivated through the use of audio and visual media.
Side note: I believe that video blogs are going to get so big that the more successful bloggers are going to be able to get money for ads to be placed amidst their blogs (this may become a bad thing if viewers become jaded, but it is a business opportunity nonetheless).
Youtube already has hired advertising executives that are preparing for the influx of advertising to appear on the ever-so-popular site.
Well, you have all been well behaved for today; I guess I will let you go. It's time for me to take off my sneakers and put my shoes back on, hang up my sweater, and head back out into the world... (that is a Mr. Rogers reference everyone). C'mon, you know I can't be all business all the time...
I hope some of you consider the things I have discussed today. I'm an idea man....that's why I'm here for you...contentmuse out!
Warning: This portion of the blog may contain some sarcasm....
PS- it has been brought to my attention that a cohort of mine feels it to be a point of exigency to point out "contentmuse out" is a direct reference to Ryan Seacrest.
I would just like to make it a point to all of my fans that this was indeed intentionally sarcastic be it in poor taste, not really funny, or both. I am very sorry for my comedic transgressions and should be punished like by buddy Seacrest is here.
For old times sake...contentmuse out!
