Tuesday, March 06, 2007
Don't forget to turn your clocks ahead this Saturday. You know what that means? That next week, Ruby Tuesday will be here one hour quicker! Here is what has happened in the world of SEO since we last had relations:
Two Much?
If you are organically ranking high for a specific keyword search, and coincidentally, pay for advertising for the same page to be displayed in accordance with that keyword, will your organic listing be effected? Bill Slawski at SEO by the Sea discusses this matter in more detail.
I See Click Fraud
Google released a statement last week stating that only 0.02% of clicks can be rendered as fraud. Well, well, that is a pretty bold statement there all mighty Google. Does that mean that all of the clicks that you detect comes to 0.02%? Does that mean 0.02% of the instances that advertisers already bring to your attention is fraud? I think we need to reinstate those nifty monitors they used to have on TV indicating the level for terrorist attacks. Maybe we can go with pastel this time; it is getting to be spring.
What Will They Do With All of Those Blackhats?
Gord Hotchkiss did an interview with Matt Cutts about the future of Google and its tendencies towards personalization. It obviously will be a good thing for users. The server knowing the likes, dislikes, favorite ice cream flavor (no, well maybe), etc. of the user will be advantageous for the perusal of the web. What it may not be good for is those rascal blackhat SEOs who manipulate the web to their advantage. They will have to either modify their game or don some new duds.
Google's New Spring Line?
Jenn Slegg has spotted Google in some new threads. The common, rather dull background given to the AdSense paid ads were spotted and taken shots of paparazzi-style modeling a new yellow hue. Perhaps it is the season for change, perhaps pastel is in (I told you), or perhaps Google reckons that we have become immune to the blue background and once again wants to provide some eye candy. I say Google should hire some cheerleaders for them to video dancing around the ads, but who am I?
When Bookmarks Go Awry
Neil Patel brings to attention that all of those social bookmarking buttons may not serve their purpose on your content pages. They are supposed to be there to encourage or inspire (maybe secretly urge) the readers to bookmark these sites to ultimately increase your links and popularity, but having them on every page may not be helping. It is suggested to lightly use the bookmarks and to assess what content would do the best with the readers of specific bookmarking sites. It was even suggested to mention in the content for the readers to bookmark the site which I think is completely pathetic (READ MY BLOG BY THE WAY).
Two Much?
If you are organically ranking high for a specific keyword search, and coincidentally, pay for advertising for the same page to be displayed in accordance with that keyword, will your organic listing be effected? Bill Slawski at SEO by the Sea discusses this matter in more detail.
I See Click Fraud
Google released a statement last week stating that only 0.02% of clicks can be rendered as fraud. Well, well, that is a pretty bold statement there all mighty Google. Does that mean that all of the clicks that you detect comes to 0.02%? Does that mean 0.02% of the instances that advertisers already bring to your attention is fraud? I think we need to reinstate those nifty monitors they used to have on TV indicating the level for terrorist attacks. Maybe we can go with pastel this time; it is getting to be spring.
What Will They Do With All of Those Blackhats?
Gord Hotchkiss did an interview with Matt Cutts about the future of Google and its tendencies towards personalization. It obviously will be a good thing for users. The server knowing the likes, dislikes, favorite ice cream flavor (no, well maybe), etc. of the user will be advantageous for the perusal of the web. What it may not be good for is those rascal blackhat SEOs who manipulate the web to their advantage. They will have to either modify their game or don some new duds.
Google's New Spring Line?
Jenn Slegg has spotted Google in some new threads. The common, rather dull background given to the AdSense paid ads were spotted and taken shots of paparazzi-style modeling a new yellow hue. Perhaps it is the season for change, perhaps pastel is in (I told you), or perhaps Google reckons that we have become immune to the blue background and once again wants to provide some eye candy. I say Google should hire some cheerleaders for them to video dancing around the ads, but who am I?
When Bookmarks Go Awry
Neil Patel brings to attention that all of those social bookmarking buttons may not serve their purpose on your content pages. They are supposed to be there to encourage or inspire (maybe secretly urge) the readers to bookmark these sites to ultimately increase your links and popularity, but having them on every page may not be helping. It is suggested to lightly use the bookmarks and to assess what content would do the best with the readers of specific bookmarking sites. It was even suggested to mention in the content for the readers to bookmark the site which I think is completely pathetic (READ MY BLOG BY THE WAY).
