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ECOMMERCE AND SEO CLASSROOM
The Click Sense: Recent Speculation to the Legitimate Number of Click Fraud

The article discusses the topic of click fraud. Search engines have assured clients that they have a hold on the problem, but there is still growing concern as to whether projections of how often it occurs and is detected are correct.
David Sets Eyes On Goliath

Article describes how Google is making strides to change the way they address their advertisers in relation to contextual ads.
Writing for the Web

Follow these suggestions to become a successful writer for the web.
Social Bookmarking

Social bookmarking refers to the practice of saving bookmarks to a publicized Web site and marking it with keywords for the convenience of others and yourself.
Web Networking: Computers Introducing People to People

A huge benefit of those partaking in social networking is finding others with similar interests and part of the same industries.
Get More Visitors Flying to Your Site Using Landing Page

This page gives you a better understanding about how to effectively use landing pages on your website to attract more visitors.
Designing a website for Search Engines

First and foremost, do not design your website strictly for search engines. I realize this sounds contradictory coming from a search engine optimization specialist, but a new age of search engine optimization (SEO) is dawning.
How to Achieve ROI from SEO

Studies have shown that Search Engine Optimization can provide the greatest Return on Investment of any type of online marketing.
Choose your keywords wisely

This paper will give you all the information and tools you need to understand how to choose your keywords wisely.
Gain an SEO Edge with Quality Content

This paper will give you all the information and tools you need to understand how to gain an SEO edge with quality content.
How to check your Website from the eyes of a Search Engine

This paper will give you all the information and tools you need to understand your website from a search engine’s point of view.
Beginners Guide to Search Engine Optimization

This guide to SEO is written for novices. The guide goes reviews all the basics including ranking factors, how search engines work, keyword research, paid placement vs. natural placement, and more.
How many people click on #1 ranked site, #2 ranked site, etc

The data leaked by AOL has giving us incredible insight into search behavior. The short story is that ranking on page 1 is essential.
Study reveals how Google, Yahoo, and MSN rank websites

This is an excellent outline of the overall ranking factors that were revealed in an industry study completed recently.
Reciprocal Links vs Inbound Links

Brief article comparing the effectiveness of both reciprocal and inbound links
How to select an seo company

A how to guide that explains what to look for when selecting an SEO company
HOW TO SETUP A SEARCH ENGINE FRIENDLY 301 REDIRECT IN ASP CODE

Setting up a 301 redirect will help to pass on any ranking from one page or website to another. This tutorial explains how to setup a 301 redirect page by page using ASP code.
WHAT IS A PRESELL PAGE?

Presell pages are becoming more popular each day. They are the best link you can find and, hence, cost the most. The are absolutely worth the time, effort, and money though.
THE BASICS: DIFFERENCE BETWEEN NATURAL AND PAID SEARCH RESULTS

We made to simple graphics that illustrate the difference between natural (organic) and paid results in Google.
 
THE BASICS
Glossary
A listing of general ecommerce and seo topics with descriptions of each.
Website design faq
Answers to website design questions.
SEO faq
Answers to SEO questions.
 
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