Utilizing our set of proprietary search tools, Impact-Direct thoroughly evaluates several key factors associated with successful SEO campaigns. The process involves the analysis of the following key factors.

Current Search Engine Rankings:
Identify where your company's website currently ranks in the top 3 most utilized search engines (Google, Yahoo and MSN). We will evaluate all major keyword terms associated with your business model.

Google Page Rank:
Identify the 1-10 ranking assigned to website from Google with 10 being the optimal ranking. Impact-Direct will evaluate all pages of the website to determine current Page Rank of homepage and sub-pages.

Link Popularity:
Locate and identify the number of sites that link back in to your company's website

Search Engine Accessibility:
Review the site structure of your website and determine it's overall ability to be easily indexed by search engines

Meta Tag Placement:
Review current meta tags

Webpage Saturation:
Identify how many pages within your company's website are regularly reviewed by search engines

Keyword Density:
Determine the percentage ranking of specific keywords on your company website

Review Scope of Website:
Review of the depth of the site and the features and resources that it offers

Competitor Analysis:
Identify and analyze websites that are in direct competition for targeted keywords and are ranking highly

This stage involves reviewing the detailed analysis completed in Phase 1 and then developing a strategic plan designed to improve your overall search engine ranking. Phase 2 encompasses the following services..

Benchmarking Current Search Rankings:
Creating a detailed listing outlining where your website is currently ranked. This will be useful in determining the exact results of the SEO campaign as we move forward.

Raising Page Rank:
The 1-10 Page Rank number, which Google ranks your websites relevancy, will also act as a benchmark. The implementation and on going optimization efforts of the SEO program will raise the site ranking.

Keyword Analysis:
Identify which keywords and terms are best suited for your online campaign.

Inbound Links Discovery:
Assessing an actual number of inbound links currently linking to your website as well as their relevancy and weight

Locating Linking Partners:
At this stage Impact Direct identifies potential websites that are highly relevant to your website as future link partners.

Web Content Report:
Impact Direct will provide a detailed report of website content that requires optimization. Suggested modifications will be based on volume of content and keyword density, as well as other factors such as internal linking.

Additional Site Features:
Based upon the scope of the website, additional features may be suggested to increase relevant content. These may include things like a blog, a forum or RSS feeds.

Re-Structure of Website:
Should your website not be SEO friendly, Impact-Direct will provide a detailed report of the optimal methods to re-structure the website to make it more accessible for search engines to index.

Meta Information:
Improvement of existing meta tags and discovery of further meta tags.

Directory Submission:
Impact-Direct will develop an outline of hand submitting your company's website in to major search engine directories such as Google, Yahoo, MSN and the DMOZ as well as smaller scale search engines.

At this phase, all changes have physically been make to the website but the process is far from over. Impact-Direct will continue to:.

Implement content changes to the website:
As detailed in the action plan, updates will be made to the content to ensure that there is appropriate volume of information and optimal keyword density.

Implement Structure Changes:
If there are structural issues with the site all modifications will be completed to ensure that it is SEO friendly.

Implement additional features:
If additional features are included as part of the action plan these will be built into the website to match the existing look and feel.

Implement Meta Information:
All changes to the Meta information outlined in phase 2 will be implemented to the site.

Develop new link partners:
Constantly creating new link partners on relevant websites will continue to increase search engine rankings. A specified number of links will be acquired as part of the initial implementation phase. These will be from sites that Impact-Direct has identified as highly relevant.

Monitor Search Engine Rankings:
Impact-Direct will monitor the movement of your website forward for each keyword listing and provide detailed reports of your websites progression to higher rankings.

Link Partners:
Continuing to locate new link partners will assist in the continued progression of the website's relevancy and ultimately it's overall ranking.

Content Updates:
Continuously modifying/adding content to your site increases the frequency of indexing by search engines.

Adjustments:
Impact-Direct will make adjustments to your campaign on an as needed basis to ensure higher rankings.

Copywriting:
Impact-Direct can also provide ongoing additions & changes to content on the site to attract the attention of search engines. Our staff can also update content to areas such as forums and blogs to ensure that the site is constantly being updated with relevant information.

Additional Services:
Impact-Direct will often create dedicated online press release campaigns to further establish additional search engine enhancement.